Target in Canada? Finally!

So, Canadians are finally welcoming the retail giant Target, as they set out to open 135 locations on Canadian soil beginning in 2013. What sort of tactics is Target going to use to generate buzz and excitement around their first store opening in Canada?

 First they should start by sending news and press releases to all major news outlets, radio stations, television stations, and bloggers. 

Social media should also be part of their tactics. Maybe starting online contest and competitions through social media channels, such as Facebook and twitter. Winners of these contests would receive a V.I.P shopping experience before the grand opening.

Another tactic would be putting up billboards in high traffic area, which display the highly recognizable target logo saying “coming soon”. They should set up events in local malls, engaging customers to take part in activities and contests, and be rewarded with gift certificates and special offers.

There are tons of tactics that Target can use, the possibilities really are endless! I am excited to see how they go about reaching their target audience. For now I will sit back and patiently wait for the doors to open.